Ooops! Use: Redefining Toilet Paper Packaging

A Sustainable and Stylish Solution for Modern Living

In a world where living spaces are shrinking and urban lifestyles are becoming smarter, it's essential to find compact and efficient solutions for everyday products. The team at 2Republic BTL Reklámügynökség Kft. recognized the need for a fresh approach to toilet paper packaging that not only saves space but also adds value to the consumer's shopping experience.

The inspiration for the Ooops! Use design came from a desire to refresh the product range of their client while maintaining the essence of cleanliness and softness associated with toilet paper. The team realized that the packaging, interaction, and overall look of toilet paper had remained largely unchanged for over a century. It was time for a breakthrough.

With a focus on sustainability and functionality, the Ooops! Use design offers a groundbreaking compact solution that not only facilitates the shopping process but also aids in product usage and storage. By minimizing the package size and utilizing innovative production techniques, the designers were able to create the smallest toilet paper package with the most paper inside.

The key to this design lies in the tubeless construction, which allows for 9 rolls of toilet paper to fit into a package that is equivalent to 8 rolled two-thirds. By rolling the paper more tightly, the team was able to achieve the same amount of paper with just 3 rolls instead of the usual 9. The new generation toilet paper is center feed, allowing for easy access and usage.

Not only does the Ooops! Use design save space and materials, but it also offers multifunctional usage. The package itself can be used as a toilet paper feed or even as a small garbage can. The sturdy grip and perforations on the top make it easy to open and use, while optional sizes at the perforated surface provide further customization.

With dimensions of 300mm in height and 170mm in diameter, the Ooops! Use design is compact and easy to carry. The packaging is made from recyclable plastic, with a removable PP tape that ensures safe and easy handling. Thanks to its unique shape, this design requires 30% less material for packaging, making it a sustainable choice for the environmentally conscious consumer.

The Ooops! Use design project started in March 2018 and was finalized in December 2018 in Budapest, Hungary. Throughout the development process, the team faced challenges in creating a compact form that could hold the average quantity of toilet paper carried home by consumers. However, their commitment to sustainability and out-of-the-box thinking led to the creation of a visually appealing and eco-friendly solution.

The Ooops! Use design has received recognition for its ingenuity and contribution to quality of life improvements. In 2019, it was awarded the Bronze A' Design Award in the Packaging Design category. This prestigious award honors designs that exhibit strong technical and creative skills, incorporating best practices in art, science, design, and technology.

The Ooops! Use design by 2Republic BTL Reklámügynökség Kft. is not just a toilet paper packaging solution; it's a statement about sustainable living and innovative design. With its compact size, multifunctional usage, and eco-friendly materials, this design sets a new standard for the future of toilet paper packaging.